Description
Product description
Book Description
From the Publisher
From the Back Cover
What do we mean by ‘the media’ and why is it worth studying?
From examining the media industries and how they are regulated to analyzing media texts, globalization and audiences, this user-friendly book gives a thorough overview of the media and provides a structured and jargon-free guide to studying it. Media Studies: A Complete Introduction outlines the basics in clear English, and provides added-value features like definitions, links, reading lists, quotes, examples of questions you might be asked in a seminar or exam, advice on how to approach assessments and tips on key techniques for writing successful media studies coursework.
Written in an accessible style that presumes no prior knowledge of media studies and doesn’t confuse the reader with unnecessary jargon, Media Studies: A Complete Introduction supports the reader as they make sense of the issues, encouraging them to apply ideas and assess their own progress.
Whether you are preparing for an essay, studying for an exam or simply want to expand your knowledge, Media Studies: A Complete Introduction is your essential guide.
Joanne Hollows has designed and taught courses in media studies in UK universities for over twenty years, most recently as Reader in Media and Cultural Studies at Nottingham Trent University. She is widely published in academic journals and has written and edited many books in the field.
About the Author
The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
teddy scares –
An essential guide to Media Studies
Huge fan of these ‘Teach Yourself’ books and I have brought them covering various subjects. They explain things clearly and you are not bogged down with complicated academic language which for someone with dyslexia is a bonus. The book covers all the subject areas of my Media module at university and will therefore be getting used quite a lot for weekly lectures, assignments, seminars and revision. Within the book you get chapter aims, a focus on key idea, attention is drawn to important quotes and at then end of each chapter there is a little quiz and a chapter review.Overall, a good starting point for further investigation into aspects of the Media whether your a student or a general reader or just plain curious you’ll find this book useful.